SugarCRM Community Edition is an opensource solution for managing the customer portfolio of your company based on the concept of customers’ loyalty and retention. Marketing management can plan and implement strategies aimed at establishing lasting relationships in the short and long term strategic factor essential to a market oriented company.
SugarCRM software for sales force automation and customer support
The management is divided into:
- Sales
- Marketing
- Customer support
- Reporting
- Collaboration
- System Management
CRM Sales Management
Sugar increases productivity by allowing sellers to track and share opportunities, managing existing customers, coordinating the sales process of the working groups, monitoring sales performance through "dashboards":
- Sharing of sales data between vendors and working groups
- Focus attention on the most relevant opportunities
- Integrate immediately new sellers in the operational chain
- Effectively manage quotations to customers
- Monitoring of sales quotas and operating result
Marketing
Sugar manages the loop that starts from the marketing activities and came to close the contracts.
Integrated management of potential customers among the various promotional campaigns, building and tracking campaigns, manage multiple mailing lists, updated information in real time are always available to those responsible for the sales and marketing that promotes the closure of orders.
With Sugar companies are more confident in investment promotion and have a better view of the results:
- Closing the cycle of creating opportunities and sales
- Classification of customers to target appropriately marketing campaigns
- Create and monitor campaigns across all sales channels
- Creation of client cards used by web interface
- Advanced reporting and analysis of the effectiveness of marketing campaigns
Acquiring new customers is more expensive than new sales produced on existing customers.
Businesses using Sugar companies are confident that the interaction and activities to the existing customer base is managed quickly and efficiently.
The “customer support” module centralize management of requests that reach the various business channels, enabling enterprises to discover the issues, share knowledge of solutions, and reporting critical incidents to the attention of those responsible for their resolution.
Better relations with customers bring to repeat sales and lasting relationships:
- Centralized management, shared with all information relating to customers
- Detecting the frequency of accidents by improving the quality of service
- Information Sharing
- Measuring the efficiency of customer service
Reports
Sugar turns data into information easily interpretable.
Managers can monitor the performance of different business sectors and service, marketing campaigns, sales opportunities, and levels of customer satisfaction.
The graphics are completely customizable compared to user roles to bring the correct information to who holds it.
Connected to the display are the actual data, the operator can analyze responsibility and explore opportunities for improvement and growth in all business sectors:
- Breakdown of sales opportunities and customer based on the criteria of organization of business
- Analysis of performance of marketing campaigns to determine which efforts produce the best results
- Analysis and update of opportunities in all business areas
- Simplified view of complex interrelations through graphical diagrams
- Customize the "dashboard" according to the preferences of individual users
